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Despite the many public tax-funded relief programs under the New Deal, private, voluntary organizations remained an important part of the American welfare system. The largest and most influential of these was the American Red Cross. Founded in 1873, the Red Cross focused on "disaster relief." This advertisement, for example, shows the organization giving aid to flood victims and creating "Emergency First Aid Stations" on the nation's highways. The Red Cross also provided medical aid during wartime. Here, President and Eleanor Roosevelt are shown greeting a disabled World War1 veteran accompanied by Red Cross "Gray Ladies."


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"Your Red Cross" ad from Greenfield Recorder-Gazette newspaper

publisher   Greenfield Recorder-Gazette
date   Nov 6, 1936
location   Greenfield, Massachusetts
height   10.5"
width   7.0"
process/materials   printed paper, ink
item type   Periodicals/Newspaper
accession #   #L08.033

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See Also...

Red Cross Club, Marseiles, France

"Chicopee, On Emergency Basis, Hopes Worst Past" article from unknown newspaper

"Local Council of Unemployed Has 230 Members" article from the Greenfield Daily Recorder-Gazette newspaper

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